From an early age, Syama began her career modeling and participating in TV commercials and shows. Syama’s enthusiasm for writing started in her early school years leading to several prizes and recognition, and eventually opening doors to major publications and TV scriptwriting including Habitasul, Ragga Magazine, Glass Magazine, mayor Latin America web portals such as Perfil.com, Newspapers, Fashion TV and Cool Magazine, where she currently is the Senior Foreign Correspondent specializing in glamour destination articles for her two columns “Glam Spots” and “Cool Shots”.
After graduating with a B.A. in Communications and completing TV Production, Oratory, Public Speaking and Fashion Merchandising Proficiency Courses in Buenos Aires, Argentina, she went on to host TV shows for E! Entertainment LatinAmerica, Televisa Mexico, TV COM Santa Catarina Brazil, Zee TV, Veria Living, Video Exitos and was guest artist at Telemundo, Globo TV Brazil, RCN Argentina, Caracol TV and many others networks in Spanish, Portuguese and English as well as guest radio and web host and producer at Radio Caracol and W Radio. Syama is currently pursuing an Executive Certificate in Hospitality Management from Cornell University (USA) and also completed her advanced academic studies earning an MBA degree in Entrepreneurship and a Masters Degree in Marketing (Florida, USA) which she applied developing and leading world-class Branding and Communication projects, Public Relations and Commercial Agreements along with a mix of marketing plans across different companies within the luxury segment of hospitality, travel, entertainment and lifestyle industries.
Born and raised fully trilingual in Brazil, Syama learned business skills from her entrepreneurial family, and with extensive background and experience, she provides marketing and business development consulting services and also produces corporate & entretainment videos, photoshoots with celebrities and magazine covers as well as events with her Miami based production company Rosa Neon. In 2020 she was a guest speaker at Instituto Lapidare at the Post Graduation on Cosmiatry in Brazil. As Master of Ceremonies, she has hosted corporate and awards events such as the Latin Trade Bravo Business Awards and has been chosen as the spokesperson for several international brands and companies. Syama was Yahoo Brazil’s TV Anchor for the daily celebrities show “Na Cola dos Famosos”, was chosen as part of a selective team of journalists and producers covering the Rio 2016 Olympic Games, Copa America 2019 and Miami Open Tennis 2017, 2018 and 2019 live for W Radio in Spanish and most recently she was the associate producer and co host of major airline distribution and Amazon Prime travel tv show Global Child. As a digital influencer, she has been invited by several life-style, health and luxury brands, destinations and companies to collaborate, be the face of their campaigns, create content and represent them on social media and digital outlets.
Based in Miami USA, Syama is currently focusing more on her entrepreneurial calling where she is launching her new passion business, Shamarana Custom Jewelry while adding to her academic knowledge pursuing the GIA AJP® certification which sums to her fashion jewelry handcrafting courses and high fashion Manufacturing specialization at EAModa concluded when she was living in Buenos Aires, Argentina.
Interview for Sho Nutrion Blog– English
New Interview for Maite Martinez – English
Interview for Maite Martinez – English
Interview for Bisbilhoteiras – Portuguese
Interview for Cool Magazine – Portuguese